About
Senior Maple Marketing

Senior Maple Marketing is Canada's only marketing agency dedicated exclusively to senior living communities. We are the marketing division of Drupfan, a Canadian technology company, which gives us in-house development, design, and technical capabilities. We serve retirement homes, assisted living, memory care, independent living, CCRCs, and every other senior living model across Canada.

Three things. First, we focus 100% on senior living - no other industries. Second, we are Canadian-built with deep expertise in RHRA, AODA, PIPEDA, CASL, and provincial regulations. Third, we are the only senior living marketing agency offering web accessibility compliance as a specialty service, and one of only two with in-house photography and videography.

Senior Maple Marketing operates as the marketing division of Drupfan, a Canadian technology and digital services company. This means in-house developers, designers, and technical specialists work alongside our marketing team. No outsourcing to offshore contractors or freelancers. One integrated team responsible for both strategy and execution.

Digital marketing (SEO, AI optimization, Google Ads, Meta advertising, paid social media, content marketing, email marketing, social media, reputation management), creative services (content creation, photography, videography, graphic design, branding), technology (website design, web development, CRM integration, mobile apps, website and app migration, DevOps), software development and cybersecurity, AI solutions (chatbots, AI agents, automation, workflow integrations, correcting AI-generated content and software), and web accessibility (AODA compliance, ADA compliance, WCAG implementation, accessibility audits).

We serve the full spectrum of senior living providers including retirement homes, retirement residences, independent living, assisted living, supportive living, memory care, dementia care, CCRCs, life plan communities, skilled nursing facilities, respite care, adult day programs, palliative and hospice care, active lifestyle and 55+ communities, faith-based communities, Green House model homes, senior cohousing, and home and community care organizations.

Our primary market is Canada - all provinces and territories. Our Canada-first approach means we understand provincial regulations, Canadian family dynamics, and the local competitive landscape without learning on your budget.

Senior living marketing differs from other industries in several ways. You speak to two audiences simultaneously - seniors and adult children. The decision journey averages 25 touchpoints over months. The emotional stakes are high. Canadian regulatory requirements (RHRA, AODA, PIPEDA, CASL) affect what you can say and how. Generic agencies miss these nuances.

AI search optimization - also called Generative Engine Optimization (GEO) - ensures your community appears when families ask AI tools like ChatGPT, Perplexity, or Google AI Overviews for senior living recommendations. As of 2025, approximately 8.1 million Canadians are aged 65 and older, and a growing number of their adult children use AI tools to research care options. Communities that have not optimized for AI do not get mentioned.

Senior living audiences include people with vision impairments, hearing loss, cognitive challenges, and motor limitations. In Ontario, AODA compliance is a legal requirement with penalties up to $100,000 per day for corporations. Beyond compliance, accessible websites convert better because they work for all visitors. Senior Maple Marketing is the only senior living marketing agency offering accessibility as a specialty.

We track metrics that connect to occupancy - qualified leads, tour bookings, cost per lead, and attribution to move-ins. Not vanity metrics like impressions and page views.