Cookie Policy

1. What Are Cookies

Cookies are small text filesthat are placed on your device (computer, tablet, or mobile phone) when youvisit a website. They allow the website to recognize your device, remember yourpreferences, and collect information about how you interact with the site.

Cookies are not programs andcannot carry viruses or install malware. They are widely used across the web tomake sites work efficiently and to provide information to site owners.

In addition to cookies, we usesimilar technologies such as web beacons and pixels, which work in a comparableway. This policy covers all such technologies collectively referred to as'cookies'.

2. How We Obtain Your Consent

When you first visit seniormaplemarketing.ca, a cookie consent bannerappears at the bottom of the screen. You have two choices:

No non-essential cookies are setbefore you make a choice. Your selection is stored so that you are not askedagain on subsequent visits. You can change your choice at any time using theCookie Preferences link in the footer of every page.

3. Cookies We Use

The following sections describethe cookies used on this website by category. We use a summary format:individual cookie names and technical identifiers are available from eachprovider's own documentation, linked in each section.

3.1 Strictly Necessary Cookies

These cookies are required for the website to function. They cannot beswitched off. They do not track you for marketing purposes and do not requireyour consent under PIPEDA

3.2 Analytics Cookies — Accept All only

These cookies are set only whenyou choose Accept All. They help us understand how visitors use this website sowe can improve it. All data is aggregated and anonymized.

When you choose Necessary Only,Google Analytics fires in cookieless modeling mode via Google Consent Mode v2.In this mode, no GA4 cookies are set and no identifiable data is stored. Googleuses aggregated, statistical modeling to fill in gaps in reported traffic. Yourdata is not used to build an individual profile.

3.3 Advertising Cookies — Accept All only

These cookies are set only whenyou choose Accept All. They are used to measure the performance of ouradvertising campaigns and to enable interest-based targeting on Meta platforms(Facebook and Instagram). When you choose Necessary Only, these cookies areblocked entirely and no data is shared with Meta.

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Meta may use data collectedthrough the Meta Pixel to show you ads on Facebook and Instagram, including adsfrom other advertisers. Meta's use of this data is governed by Meta's ownprivacy policy at facebook.com/privacy/policy. Senior Maple Marketing does notcontrol Meta's use of this data beyond our advertising relationship with Meta.

4. What We Do Not Do

• We do not use cookies to collect sensitive personalinformation such as health data, financial information, or governmentidentification.
• We do not sell data collected through cookies to databrokers or third parties for their own marketing purposes.
• We do not use cookies for automated decision-making orprofiling that produces legal or significant effects on individuals.
• We do not use advertising cookies to build persistentprofiles of individuals across unrelated websites beyond what Meta's ownplatform does in connection with our ad campaigns.

5. How to Change or Withdraw Your Consent

You can change your cookiepreferences at any time without needing to contact us. There are two ways to dothis:

5.1 Cookie Preferences link

Click the Cookie Preferenceslink in the footer of any page on this website. This re-opens the consentbanner and allows you to switch between Accept All and Necessary Only. Your newchoice takes effect immediately.

5.2 Browser settings

You can also control cookiesthrough your browser settings. Most browsers allow you to block all cookies,delete existing cookies, or be notified when cookies are set. Note thatblocking all cookies may affect the functionality of this and other websites.Instructions for common browsers:

• Google Chrome: Settings > Privacy and security >Cookies and other site data
• Safari: Settings > Safari > Privacy > BlockAll Cookies
• Mozilla Firefox: Settings > Privacy and Security> Cookies and Site Data
• Microsoft Edge: Settings > Cookies and sitepermissions > Manage and delete cookies

5.3 Opt-out tools provided by third parties

You can also opt out ofthird-party cookies directly through the providers we use:

• Google Analytics: tools.google.com/dlpage/gaoptout(browser add-on)
• Meta / Facebook: facebook.com/ads/preferences (requiresFacebook account)

6. Cookies and Quebec Law 25

Under Quebec's Act Respectingthe Protection of Personal Information in the Private Sector (Law 25), we arerequired to:

• Obtain your consent before placing any non-essentialcookies. We do this through our two-button banner on first visit.
• Make it as easy to withdraw consent as it was to giveit. The Cookie Preferences link in the footer satisfies this requirement.
• Inform you clearly of the purposes for which cookiesare used, in plain language. Sections 3.1 to 3.3 of this policy fulfill thisrequirement.
• Provide a French-language version of this Cookie Policybefore targeting Quebec-based operators in French. This English versioncurrently governs.

7. Data Transfers Outside Canada

Some of the cookies described inthis policy transfer data to servers located in the United States (Google LLC,Meta Platforms Inc.). These transfers occur only after you provide consentthrough our banner. We have assessed these transfers and determined that eachprovider maintains appropriate safeguards, including standard contractualprotections, to protect personal information transferred outside Canada in amanner comparable to PIPEDA protections.

8. Changes to This Cookie Policy

We may update this Cookie Policyfrom time to time to reflect changes in the cookies we use, changes inapplicable law, or updates to our technology stack. When we make changes, wewill update the effective date at the top of this page. If we add new cookiecategories that require consent, we will reset the consent banner so you canmake a new choice.

9. Contact

If you have questions about thisCookie Policy or about how we handle personal information collected throughcookies, please contact us:

Privacy Officer - SeniorMaple Marketing

Email: office@senior-maple.com

Cookie Policy page:https://seniormaplemarketing.ca/cookie-policy

Privacy Policy page:https://seniormaplemarketing.ca/privacy-policy

Offices: Fredericton and Saint John, New Brunswick, Canada