Accessibility Audits for Senior Living Communities
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Senior Maple Marketing provides comprehensive accessibility audits for Canadian senior living operators. We assess your website against WCAG 2.1 Level AA standards using both automated tools and expert manual testing - delivering a clear picture of your current accessibility status and a prioritized roadmap for improvement. Our audits cover AODA compliance for Ontario operators, ADA compliance for US-serving communities, and general WCAG standards for operators in any jurisdiction. Every audit is conducted with senior living industry context that generic accessibility consultants lack.
Key Facts
Know Where You Stand Before You Invest
Most senior living operators don't know whether their websites are accessible. They assume everything is fine - until a complaint arrives, a family member can't complete a contact form, or a competitor wins the prospect because their site worked with a screen reader. By then, remediation is rushed, expensive, and reactive.
Senior Maple Marketing provides comprehensive accessibility audits for Canadian senior living operators. We assess your website against WCAG 2.1 Level AA standards using both automated tools and expert manual testing - delivering a clear picture of your current accessibility status and a prioritized roadmap for improvement.
Why Senior Living Communities
Need Accessibility Audits
You Can't Fix What You Don't Know Is Broken
Your website may look fine to you, but how does it work for a user with a screen reader? Can someone navigate with just a keyboard? Do your forms provide clear error messages? Accessibility barriers are often invisible to sighted users with full motor control. An audit reveals what you can't see.
Automated Tools Aren't Enough
Automated accessibility scanners catch only 25-30% of WCAG failures. They can identify missing alt text but can't evaluate whether alt text is meaningful. They detect color contrast issues but miss keyboard traps. Comprehensive assessment requires expert human evaluation - testing with actual assistive technologies, evaluating context, and applying judgment that automated tools lack.
Audits Prevent Expensive Surprises
Organizations that proactively assess accessibility reduce remediation costs by 60% compared to those responding to complaints or lawsuits. Understanding your current status allows planned, prioritized improvement - not crisis-mode fixes. With web accessibility lawsuits up 320% since 2017, the legal landscape increasingly favours proactive compliance.
Your Audience Demands Accessible Design
Senior living serves an audience with higher-than-average rates of disability. Vision impairment, hearing loss, motor limitations, cognitive changes - these affect how your prospects and their families use your website. An audit shows whether you're serving these users or excluding them.
Who This Is For
independent retirement homes or assisted living communities that need a clear assessment of one website with a practical remediation roadmap.
By Operator Type
independent retirement homes or assisted living communities in the US that need a straightforward path to ADA compliance for one website.
operators managing several locations who need to audit shared templates and identify which fixes cascade compliance across all properties.
campuses with complex websites featuring virtual tours, care level pages, family portals, and interactive features that each require accessibility evaluation.
mission-driven organizations that want documentation of their commitment to inclusion and a clear path to compliance.
By Scenario
if your website has never been tested by an accessibility specialist, it almost certainly has barriers you don't know about.
if you're about to invest in a new website, an audit of your current site identifies what to fix and what to avoid repeating.
if you've seen a passing score from an automated tool, you've only checked 25-30% of accessibility requirements.
if you need documentation showing where you stand before committing to a remediation investment.
How We Approach Accessibility Audits for Senior Living
What Does the Scoping and Discovery Phase Include?
Senior Maple Marketing begins every audit by understanding the full scope of your website:
What Happens During Automated Assessment?
Phase 2 uses automated tools to identify issues at scale:
How Does Manual Expert Testing Work?
Phase 3 provides the human evaluation that automated tools cannot:
What Is Involved in Analysis and Documentation?
Phase 4 documents everything clearly:
What Does the Remediation Roadmap Include?
Phase 5 provides your action plan:
What We Deliver for Your Senior Living Community
Detailed documentation of every accessibility barrier identified with specific WCAG success criterion references, severity ratings, and clear explanations of user impact. Includes an executive summary for leadership decision-making with risk assessment, key priorities, and resource implications.
Your path from current state to compliance. Issues organized by severity and effort with recommended sequencing. Quick wins you can implement immediately alongside longer-term improvements. Realistic timeline estimates based on your specific situation.
Page-by-page, criterion-by-criterion documentation showing exactly where your site passes and fails. Useful for tracking remediation progress and demonstrating improvement over time.
Technical and content guidance for addressing each identified issue. Code examples, best practice recommendations, and resources your team or developers can use to implement fixes correctly.
The Accessibility Audit Gap in Senior Living
Most senior living websites have never been formally audited for accessibility. Operators assume their web developers handled it - but accessibility is a specialty most general developers don't possess. They run a free online scanner and see a passing score - not realizing automated tools miss 70% of barriers. The result: websites with inaccessible contact forms, keyboard traps, and PDFs that screen readers cannot read.
Instead of uncertainty, you have clear documentation of your current status. Instead of hoping you're compliant, you know exactly where you stand. Instead of reacting to complaints, you proactively address issues on your timeline. The investment in understanding your starting point prevents far larger investments in crisis remediation.
Why Choose Us for Your Accessibility Audit?
Generic accessibility auditors deliver generic audits. They'll flag that a button lacks accessible text without understanding that it's your tour scheduling call-to-action - a conversion-critical element. They'll note missing alt text without knowing that the image shows your memory care neighbourhood. Context matters for prioritization and remediation guidance.
Senior Maple Marketing specializes exclusively in Canadian senior living. We understand which pages matter most for your business - tour scheduling, contact forms, virtual tour embeds. Our audits don't just identify problems - they provide actionable roadmaps designed for senior living operations. And through our Drupfan partnership, we can implement the fixes we recommend.
Our Advantages
What You Get
Pricing
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Frequently Asked Questions
An accessibility audit is a comprehensive evaluation of your website against established accessibility standards - typically WCAG 2.1 Level AA. It combines automated scanning tools with expert manual testing to identify barriers that prevent users with disabilities from accessing your content. The output is a detailed report documenting issues and a prioritized plan for remediation.
Free automated tools catch only 25-30% of accessibility issues. They can identify technical problems like missing alt text or insufficient contrast, but cannot evaluate context, cannot test keyboard navigation paths, cannot assess cognitive accessibility, and cannot simulate the real experience of users with disabilities. Comprehensive audits require expert human evaluation.
Most single-community website audits take 2-3 weeks from kickoff to final report delivery. This includes scoping, automated scanning, manual expert testing, analysis, and report preparation. Larger sites or multi-community portfolios may require 4-6 weeks.
We audit a representative sample that covers all templates and functionality on your site. This always includes home page, contact forms, tour scheduling, service/care level pages, about/team pages, and any interactive features. For larger sites, we use statistical sampling to ensure comprehensive coverage.
Our manual testing includes screen readers (NVDA, JAWS, and VoiceOver), keyboard-only navigation, voice control software, and screen magnification. We test across multiple browsers and devices to ensure findings reflect real user experiences.
You receive a comprehensive audit report with WCAG references and severity ratings, an executive summary for leadership, a prioritized remediation roadmap, a WCAG conformance matrix, and remediation guidance. We also present findings to your team with opportunity for Q&A.
We guarantee our audit accurately assesses your current status against WCAG 2.1 Level AA. If you implement our remediation recommendations, your site will address the identified issues. However, accessibility is ongoing - new content and updates can introduce new barriers. We recommend periodic re-audits.
Yes. Through our Drupfan partnership, we have in-house development capability to implement remediation. Many clients engage us for audit followed by remediation as a complete compliance project. We can also provide audits alone if you have internal development resources.
We recommend annual comprehensive audits for most senior living websites. More frequent assessment may be warranted after major site updates, CMS changes, or when adding significant new functionality. Some clients opt for quarterly automated scans with annual manual audits.
Contact us for a free consultation. We'll discuss your website, your compliance context (AODA, ADA, or both), and your concerns. We'll provide a detailed proposal with scope, timeline, and investment for your retirement residence, assisted living, memory care, or CCRC website.
