Privacy Policy

1. Who We Are

Senior Maple Marketing is a digital marketing agency built exclusively for senior living operators in Canada. We are headquartered in New Brunswick, with offices in Fredericton and Saint John.

Privacy Contact: office@senior-maple.com

Website: https://www.senior-maple.com/

2. What Personal Information We Collect

We collect personal information only when necessary for a legitimate business purpose. The categories of personal information we may collect include:

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We do not collect sensitive personal information such as health data, financial account information, social insurance numbers, or government-issued identification through this website.

3. How We Use Personal Information

We use personal information for the following purposes:

• To respond to inquiries submitted through the contact form
• To send marketing newsletters and updates to subscribers who have given express consent under CASL
• To analyze website traffic and user behavior to improve site performance (analytics cookies, with consent)
• To measure advertising campaign performance and deliver relevant ads (marketing cookies, with consent)
• To comply with legal obligations under applicable Canadian law
• To protect the security and integrity of our website and systems

We do not use personal information for automated decision-making or profiling that produces legal or similarly significant effects on individuals.

4. Legal Basis for Processing

Under PIPEDA, we collect, use, and disclose personal information based on the following grounds:

• Consent: You have provided express consent (newsletter sign-up, non-essential cookies) or implied consent (contact form submission for the purpose of responding to your inquiry).
• Legitimate business purposes: Where reasonably necessary to operate our website and communicate with prospective clients, and where the purposes would not override your privacy interests.
• Legal obligation: Where required by applicable Canadian law.

5. Cookies and Tracking Technologies

We use the following cookies and tracking technologies on this website. Non-essential cookies are only activated after you provide consent through our cookie consent banner.

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You can manage your cookie preferences at any time through the Cookie Preferences link in the website footer.

6. Email Marketing and CASL Compliance

If you subscribe to our newsletter or marketing communications, you are providing express consent under CASL to receive commercial electronic messages from Senior Maple Marketing. Our newsletter platform is Kit (formerly ConvertKit), operated by ConvertKit LLC.

Each marketing email we send includes:

• Our full legal name and contact information
• A clear and functional unsubscribe link that processes within 10 business days
• The reason you are receiving the message (consent basis)

We maintain records of all consent, including the date, method, and scope of consent provided. You may withdraw consent at any time by clicking the unsubscribe link in any email or by contacting us at office@senior-maple.com.

7. Sharing of Personal Information

Senior Maple Marketing does not sell, rent, or trade personal information. We may share information with third-party service providers only as necessary to operate this website and deliver our services:

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We require all third-party processors to handle personal information in a manner consistent with applicable privacy law, and we enter into data processing agreements where required.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:

• Contact form submissions: Up to 24 months following last contact, unless a client relationship is established.
• Newsletter subscriber data: Retained while you maintain an active subscription. Deleted or anonymized within 30 days of unsubscribing.
• Analytics data: As configured in GA4 (default 26 months). IP addresses are anonymized at collection.
• Cookie consent records: Minimum 3 years as required for CASL audit compliance.

9. Your Privacy Rights

Under PIPEDA and Quebec Law 25, you have the following rights regarding your personal information:

• Right of access: You may request a copy of the personal information we hold about you.
• Right to correction: You may request that inaccurate or incomplete information be corrected.
• Right to withdraw consent: You may withdraw consent for non-essential data processing at any time. Withdrawal does not affect the lawfulness of prior processing.
• Right to deletion: In certain circumstances, you may request that we delete your personal information.
• Right to file a complaint: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca, or with the Commission d'acces a l'information (CAI) in Quebec.

To exercise any of these rights, contact us at office@senior-maple.com. We will respond within 30 days.

10. Security

Senior Maple Marketing implements reasonable technical and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews.

No method of transmission over the internet is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

11. Children's Privacy

This website is intended for business professionals in the senior living industry. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information to us, please contact us at office@senior-maple.com and we will delete it promptly.

12. Quebec Law 25 - Additional Disclosures

In accordance with Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25):

• The person responsible for the protection of personal information at Senior Maple Marketing can be reached at office@senior-maple.com.
• When personal information is communicated outside Quebec to third-party processors (including those in the United States), we conduct a privacy impact assessment to confirm the information will receive comparable protection.
• You have the right to request the de-indexation or re-indexation of personal information about you under certain circumstances as provided by Law 25.
• A French-language version of this Privacy Policy will be made available. Until that time, this English version governs.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices or applicable law. The updated policy will be posted on this page with a revised effective date. Continued use of the website following an update constitutes acceptance of the revised policy.

14. Contact

For privacy-related inquiries, requests, or complaints:

Privacy Officer - Senior Maple Marketing

Email: office@senior-maple.com

Website: https://www.senior-maple.com/

Offices: Fredericton and Saint John, New Brunswick, Canada

Office of the Privacy Commissioner of Canada: priv.gc.ca/en/report-a-concern

Commission d'acces a l'information du Quebec: cai.gouv.qc.ca