Website and App Migration for Senior Living Communities
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Senior Maple Marketing provides professional website and application migration services for senior living operators across Canada - moving your digital presence to modern platforms without losing search rankings, content, or functionality. Backed by Drupfan's in-house development team, Senior Maple Marketing migrates websites from legacy platforms like Drupal 7, Magento 1, and outdated WordPress to modern systems for retirement residences, assisted living communities, memory care homes, and CCRCs.
Key Facts
Moving to Modern Platforms
Without Losing What You Have Built
When your website or application platform reaches end-of-life, delaying migration creates compounding risk - security vulnerabilities, declining performance, and growing incompatibility with modern tools. But rushing a migration without specialized planning risks destroying the search visibility and lead generation your community depends on.
Senior Maple Marketing handles website and application migrations specifically for Canadian senior living operators. We understand that your website isn't just a digital brochure - it's a 24/7 lead generation engine serving two distinct audiences. Our migration methodology preserves search rankings, content, CRM integrations, and accessibility compliance while moving you to a modern, secure platform.
Why Senior Living Communities
Need Professional Migration Services
Legacy Platforms Create Growing Risk
Drupal 7 security support ended January 5, 2025. Magento 1 reached end-of-life in 2020. Older WordPress installations running PHP 7 face increasing vulnerabilities. Communities on outdated platforms are exposing family data to security risks and facing PIPEDA and AODA compliance violations. Senior Maple Marketing migrates communities off these platforms before vulnerabilities become incidents.
Poor Migrations Destroy Search Equity
Research shows only 1 in 10 website migrations actually improve search rankings (Numen Technology, 2025). The other 9 lose traffic - sometimes permanently. For senior living communities dependent on organic visibility, a botched migration can cost years of occupancy-driving traffic. Senior Maple Marketing's AI and search preservation methodology protects the digital equity you have built.
Who This Is For
Senior Maple Marketing's migration services are built for senior living operators whose digital platforms have reached end-of-life or no longer support the capabilities their communities need.
By Operator Type
Senior Maple Marketing migrates aging websites to modern platforms with minimal disruption, preserving search rankings and lead generation.
coordinated migration across properties with standardized architecture, centralized management, and consistent branding.
resident portals, family tools, and integrations migrated to modern infrastructure with API modernization and cloud readiness.
online stores and payment processing migrated with complete data preservation and security compliance.online stores and payment processing migrated with complete data preservation and security compliance.
By Scenario
Senior Maple Marketing migrates you to supported systems before vulnerabilities become breaches.
platform migration with improved speed, security, and mobile responsiveness.
modern platforms with native API support for Yardi, Aline, WelcomeHome, and other tools.
combining migration with redesign to maximize investment and minimize disruptions.
How We Approach Website and App Migration
What Does the Discovery and Assessment Phase Include?
Senior Maple Marketing begins every migration with a complete inventory of your digital assets:
How Is the Migration Strategy Planned?
Phase 2 creates the migration roadmap:
What Happens During Development and Migration?
Phase 3 executes the migration:
How Are Testing and Launch Managed?
Phase 4 ensures quality before going live:
What Post-Migration Support
Is Provided?
Phase 5 covers monitoring and optimization:
What We Deliver
for Your Community
Senior Maple Marketing migrates from legacy CMS platforms to modern systems. We specialize in Drupal 7 to Drupal 10/11, Magento 1 to Magento 2 or Adobe Commerce, WordPress version upgrades, and custom legacy system migrations - preserving content, functionality, and search visibility.
Comprehensive redirect mapping, metadata preservation, and search visibility protection. We document your current baseline, implement proper 301 redirects, preserve structured data and schema markup, and monitor rankings throughout. Our clients typically maintain 95%+ of organic traffic through properly executed migrations.
migration of custom applications, resident portals, and family communication tools to modern infrastructure including database migrations, API modernization, and cloud platform transitions. Senior Maple Marketing ensures PIPEDA compliance and accessibility standards are maintained throughout.
For communities with online stores or payment processing, we migrate e-commerce functionality between Magento, WooCommerce, Shopify, and Drupal Commerce. Product catalogs, customer data, and order history are preserved with proper security protocols.
The Migration Gap in Senior Living
Many operators delay migrations because they fear disruption - rightfully so. Research shows 61% of migration projects exceed timelines by 40-100%, and poorly executed migrations lose 20-50% of organic traffic (Numen Technology, 2025). Recovery from a botched migration averages 523 days. These statistics explain the hesitation, but underscore why specialized expertise matters.
Legacy systems consume disproportionate IT resources - organizations spend up to 80% of IT budgets maintaining outdated technology. Security vulnerabilities multiply as platforms lose vendor support, and families expect modern experiences legacy platforms cannot deliver. Senior Maple Marketing helps operators navigate this transition safely, protecting existing equity while unlocking modern capabilities.
Why Choose Us for Website and App Migration?
Generic web agencies treat migrations as technical exercises - move files, update the database, launch. They do not understand that your contact forms connect to Yardi or Aline, that your website must remain accessible to seniors, or that a broken page during evening hours costs leads from adult children researching after work.
Senior Maple Marketing specializes in Canadian senior living. We understand AODA accessibility, PIPEDA privacy compliance, and provincial regulatory nuances. We know your website serves two audiences - seniors and adult children - and both must be served seamlessly through migration. As part of the Drupfan family, Senior Maple Marketing has an in-house team experienced with enterprise migrations across Drupal, WordPress, Magento, and custom platforms.
Our Advantages
What You Get
Pricing
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Frequently Asked Questions
Website migration moves your site from one platform, hosting environment, or domain to another while preserving content, functionality, and search visibility. For senior living, this often means upgrading from legacy platforms like Drupal 7 or Magento 1 to modern systems with better security, performance, and accessibility compliance.
Not with proper planning. Ranking loss typically comes from failed redirects, lost metadata, and broken structured data. Senior Maple Marketing’s methodology includes comprehensive URL mapping, 301 redirects, metadata preservation, and post-launch monitoring. Properly executed migrations preserve 95%+ of organic traffic.
A single-site migration typically takes 8–12 weeks. Complex migrations involving multiple communities or extensive integrations may require 4–6 months. Detailed timelines are provided during planning, with quality prioritized over speed.
We migrate from Drupal 6, Drupal 7, older WordPress, Magento 1, Joomla, custom-built systems, and proprietary platforms.
Target platforms include Drupal 10 / Drupal 11, modern WordPress, Magento 2 / Adobe Commerce, headless CMS architectures, and cloud-native platforms. Recommendations are based on your needs — not platform bias.
Custom functionality is inventoried during discovery and either recreated natively, rebuilt using modern approaches, or preserved through integration. All custom features are documented before migration begins. Legacy workarounds can often be replaced with improved native solutions on modern systems.
Yes. Senior Maple Marketing restores or rebuilds all integrations with Yardi, Aline, WelcomeHome, and other platforms. Lead forms, data connections, and automations are tested before launch. Modern platforms often provide improved integration capabilities.
Accessibility is built into the migration process. We audit current compliance, ensure the new platform meets Web Content Accessibility Guidelines 2.1 AA and Accessibility for Ontarians with Disabilities Act requirements, test throughout development, and verify before launch. Migration often improves accessibility beyond the current site.
Migrations include rollback procedures and 30-day post-launch support. Backups of the old site are maintained, performance and rankings are monitored, and issues are addressed immediately. If critical problems emerge, the previous site can be restored while fixes are implemented.
Simple migrations range from $15,000–$25,000. Complex migrations with multiple sites, e-commerce, or extensive integrations range from $50,000–$150,000+. Pricing depends on platform complexity, content volume, and custom functionality. Contact Senior Maple Marketing for a customized estimate.
Contact Senior Maple Marketing for a free consultation. We discuss your current platform, pain points, and goals, conduct a preliminary assessment, and provide a detailed proposal tailored to your retirement residence, assisted living, memory care, or CCRC.
A general agency approaches migration as a technical exercise without recognizing that senior living websites are 24/7 lead-generation engines. Senior Maple Marketing plans migrations around your sales cycle, preserves CRM integrations with Yardi and Aline, maintains Accessibility for Ontarians with Disabilities Act and Personal Information Protection and Electronic Documents Act compliance, and schedules transitions to minimize impact on family-facing functionality.
It depends on your content, search equity, and goals. If you have strong rankings and extensive content, migration preserves that investment while modernizing the platform. If content requires a complete overhaul, a fresh build may be more efficient. Senior Maple Marketing evaluates both options and recommends the approach delivering the best return — many projects combine migration of high-value content with fresh development.
A hosting migration moves your existing website to a new server or cloud environment without changing the underlying platform. A platform migration rebuilds your site on entirely new technology — such as moving from Drupal 7 to WordPress or Drupal 10. Senior Maple Marketing handles both, and many projects involve both components simultaneously.
Yes. Phased migration reduces risk by moving sections incrementally. Senior Maple Marketing designs phased approaches for complex portfolios, migrating one community or section at a time while maintaining the legacy site for remaining content. This approach is particularly effective for multi-community operators.
